If only competition weren’t so keen!

These days, it’s hard to exhibit at a show, flip through an industry magazine or scan the dozens of e-mail promotions circulated daily without being reminded that what most suppliers offer is available through a wealth of sources. This means it’s imperative to showcase your strengths and demonstrate how your company is different from the moment you first make contact with a distributor.

Whether you’re a new promotional products supplier hoping to secure a corner of the marketplace, or a veteran with thousands of distributors in your database, this situation is sobering, to say the least. If you can’t easily identify why your company is an invaluable supplier-partner, chances are distributors can’t either.

If you think your organization is in need of a fresh marketing approach, CC Marketing and Communications, Inc. welcomes the opportunity to help. We’re adept at pinpointing what makes an organization unique and developing communications that entice distributors to pick up the phone. We’re also mindful of budgets and fully understand technology and staffing limitations.

If you need help marketing your supplier company and you’d like to learn more about the kind of assistance we can provide, please call or send us a note.

We’re part of The Supplier Team, a group formed in 2003 to cut through the clutter of Supplier e-mail with one e-mail newsletter that provides valuable content, an end user edition, and special offers. Cathy Cain-Blank was charged with coordinating the activities for the group – a challenge in itself – as well as writing the newsletter and, recently, putting a web site together. She took the reins and has kept us informed of deadlines, changes, discussions and future plans every step of the way, and always gives us information in a timely manner. Her industry knowledge and readiness to help puts her above the pack in my book. I would highly recommend Cathy and her team as an industry service provider.

Vicky Elmore Marketing Director Shelbyville Pencil Co., Inc.