This section of our site is designed to help you generate a better return on your marketing dollars.
We update it periodically. For other marketing (and business) ideas, please visit our blog
- White Paper: How to Create Presentations Your Audience Will Watch Start to Finish
Properly-developed presentations - live seminars, webinars, and short promotional ones hosted online - will help you educate your audience, showcase your expertise, and encourage prospects to take the next step. This white paper shares the essential steps to create and deliver a memorable presentation.
- Tip Sheet: 10 Must-Follow Email Best Practices
If you aren't satisfied with the results of your email marketing program, or you're getting started and want to make sure you launch properly, you'll make significant headway by following the best practices listed in this tip sheet.
- Tip Sheet: How Much Do You Know About Email Marketing?
Some email campaigns generate feedback, inquiries, and opportunities to drum up business, while others end up ignored, in a spam folder, or deleted before they're opened. This document addresses some of the biggest issues e-marketers face when developing and executing email marketing programs.
- Tip Sheet: How to Tell Your Company's Story
Every business has a story to tell. If your audience understands all that you offer and why you're a suitable resource, you increase the likelihood of earning their business. In this document you'll learn a simple method for preparing and sharing your company's story.
- Tip Sheet: Common Marketing Mistakes to Avoid
Should you reveal clients' identities in case studies? Outsource creative work? Borrow ideas from your competitors? This document highlights our views on common practices we've seen over the years. Our experiences might entice you to shift your thinking.
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