Are your messages relevant to your audience? Substantive? Interesting? In a tone and format they’ll welcome or appreciate? Do they deliver a solution to a problem? And, ultimately, does your content help drive new business?
If your content is weak, you are losing opportunities to entice customers and prospects to give your company a chance.
Whether we curate or create content, we are guided by this principle: to have value to its audience, content must be educational, instructional, rich in ideas, and/or serve as a resource.
Effective content development encompasses a series of stages – from setting goals and getting to know the audience to measuring results. We understand all the stages, and will make sure you do, too.
We develop content for email campaigns, websites, case studies, presentations, blogs, social media, how-to guides, white papers, and e-books. Our clients include small and midsize companies in B2B and B2C industries, from manufacturing and financial services to retail and healthcare.
If you need content for a particular project, or ongoing content creation, please call us at 847-926-7990 or email firstname.lastname@example.org.