They’ve got problems, and you’ve got solutions. But the old-fashioned way of generating sales – pushing products and services – no longer works. The process of attracting buyers, of converting them from site visitors to leads to customers, takes time. Buyers expect to be educated and enlightened. They want resources like case studies, videos, white papers and blogs to better understand how to solve their problem. The material you provide – the content – needs to speak to their specific needs and wants. Not yours.
An effective content marketing program includes a strategy; analysis of the target audiences; creation and curation of meaningful, appropriate content; a distribution plan; and measurement of results. Whatever your business and marketing goals are, we will plan, develop and manage a content marketing program from start to finish or handle the occasional independent project. We understand both B2B and B2C, and serve clients in industries ranging from manufacturing, promotional merchandise and financial services to retail and healthcare.
For more information about a content marketing program or content creation assistance for a particular project, please call Cathy Cain-Blank at 847-926-7990 or email email@example.com.